Branding Foundation

Leveraging Social Media 1 – Post selfies showing off your look and style In earlier sections, we covered the importance of aesthetics. Social media is a great way to show off the style and personality you work so hard to […]

Should you prioritize platforms? You should absolutely be prioritizing platforms so that you can work smarter instead of harder.   The key here is to focus on owning your audience. For example, social platforms can rise in popularity and then just

Enter your 1,000 true fans The concept of your tribe of 1,000 true fans will be a massive shift to your thinking around your music.  However, it will be invaluable in getting you focused on who your target audience is

Aligning elements from past Articles In the Planning & Strategy section, you pondered several different factors that tie into your branding. You may not have noticed it, but all those tough questions about your music’s vision directly correlate with your

Understanding the attention economy For Musicians To successfully market yourself and your music, you need to understand that you’re working within what many experts call an attention economy. It affects everything we do. Jakob Nielson, a successful Danish web developer, put it

What is “Branding”? Branding is all around us in the messages we receive, which is why it might sound like such a buzzword.  The literal definition of branding that can be found in an Oxford dictionary is: “the promotion of

Why Does A Musician Need A “Visual” Artist? A visual artist is someone who understands that an image is worth a thousand words when it comes to communicating with your fans. They also help you visually bring your vision to

There’s a lot of moving parts when it comes to your branding. You’re probably wondering what a strong brand looks like or want to know what you should focus on when developing your brand.  The good news is you don’t