Planning & Strategy

Music In The Digital Age As technology has advanced, the music industry has continued to evolve. First, it was the transition from vinyl to CDs.  Then when digitalization brought radical changes to how music is distributed and promoted, iTunes and […]

The importance of developing a marketing plan Making music has never been more accessible which has left the music industry saturated with new releases. “…There were reportedly over 40,000 songs uploaded to Spotify every day in 2019. When you add

Set Achievable Goals While looking at the “big picture” is essential when you’re formulating a vision of success, setting discrete, realistic goals will help you stay present day-to-day.  Your ultimate goal may be to perform on a big festival stage,

Shazams Why should you care about Shazams? Think about it. If someone hears your song out in public and cares enough to learn about who made it, that’s a powerful action.  Apple Music’s artist analytic platform recently incorporated Shazams into

Gives You Focus and Direction  In 2019, structure, intention, and followthrough on behalf of musicians has never been more important. You might believe your music is worthy of a big audience, but the people who can help give you meaningful

Your Music Data Shows You Where To Tour One of the trickiest parts about starting to tour as an unestablished band is having no idea what cities to focus on and which ones to ignore. Radio campaigns are phenomenal for

Perception In Music: Understanding The Attention Economy Fast forward to today however and social media mixed with other advances in technology have changed our lives drastically. We no longer relate celebrity just to who we see on TV, we relate

Not just any type of goals either. Many of us think that we have set strong goals but usually they aren’t written down, are super vague or we haven’t taken the time to truly understand what it will take to