An Interview With Kris Ahrend, CEO of The Mechanical Licensing Collective.
We got the opportunity to discuss what The Mechanical Licensing Collective is and how the company is focused on helping artists get paid the money owed to them.
“As one piece of 2018’s Music Modernization Act, The Mechanical Licensing Collective was built to distribute mechanical royalties generated via streaming and download services to songwriters, publishers, lyricists and composers.
Previously an in-house attorney for Sony, Kris Ahrend became the non-profit’s CEO last year. This January, The MLC began making distributions under the newly established blanket license agreement.” – As Per: Music Connection Magazine
Mechanical Licensing Collective Interview Timestamps:
1:33 Introducing Kris Ahrend
5:10 What The MLC actually does and how this will benefit artists
8:27 The different challenges that The MLC are helping the industry to overcome
15:49 Growth of the MLC and future outlook
19:01 Advice for artists who are hesitant to join the MLC
23:19 Blanket licenses and the impact on artists
25:36 The MLC does not charge artists a fee
27:20 International benefits related to artists
31:05 Debunking Myths related to the MLC
35:09 Issues that the MLC is still working to help fix within the music industry
40:43 Final words of advice for aspiring artists
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Website: https://themlc.com/
Instagram: https://www.instagram.com/mlc_us
Facebook: https://www.facebook.com/MLC.US/
YouTube: https://www.youtube.com/channel/UCi45UmAc2pze2JXjXfMAzvg
LinkedIn: https://www.linkedin.com/company/the-mechanical-licensing-collective
Twitter: https://twitter.com/mlc_us
Kevin is the founder of Music With Flavor, which joined Whipped Cream Sounds in 2023. He is a seasoned musician turned industry expert. His passion for music goes beyond melodies; he delves deep into the intricate world of music marketing, striving to unearth the most effective strategies for indie musicians. However, Music With Flavor isn’t just about Kevin’s knowledge; it’s a network of industry experts handpicked to provide the most trusted advice. Kevin’s role is to pose the right questions, not just answer them, as he and his team tirelessly research trends, connect with artists, and gather valuable insights.
