An Interview with Patrice K. Cokley of The Bassline Group discussing the current state of the music industry and how this applies to branding and marketing yourself effectively as an artist.
Many know Patrice for her work with Mathew Knowles (Beyoncé & Solange’s dad), but she is most proud of receiving the 2019 Mentor of the Year Award from the students of SAE Institute Chicago, where Patrice was a Music Business & Marketing Instructor for 3 years.
Patrice K. Cokley Interview Timestamps
0:54 – What is The Bassline Group
2:26 – What do you look for in an artist before working with them
4:47 – Shift of focus/plans given the pandemic
7:36 – Opportunities due to the pandemic
10:04 – Focusing on making an impact not chasing clout
15:10 – Experience with Mathew Knowles
22:16 – Validation and self-doubt
24:40 – Branding & marketing advice for artists
27:19 – Focusing on a target audience
30:38 – Advice for artists neglecting their branding
32:17 – Shock value and longevity
34:50 – Future predictions
Kevin is the founder of Music With Flavor, which joined Whipped Cream Sounds in 2023. He is a seasoned musician turned industry expert. His passion for music goes beyond melodies; he delves deep into the intricate world of music marketing, striving to unearth the most effective strategies for indie musicians. However, Music With Flavor isn’t just about Kevin’s knowledge; it’s a network of industry experts handpicked to provide the most trusted advice. Kevin’s role is to pose the right questions, not just answer them, as he and his team tirelessly research trends, connect with artists, and gather valuable insights.