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Patrice K. Cokley: Branding & Marketing Your Music Interview

An Interview with Patrice K. Cokley of The Bassline Group discussing the current state of the music industry and how this applies to branding and marketing yourself effectively as an artist.

Many know Patrice for her work with Mathew Knowles (Beyoncé & Solange’s dad), but she is  most proud of receiving the 2019 Mentor of the Year Award from the students of SAE Institute Chicago, where Patrice was a Music Business & Marketing Instructor for 3 years.

Patrice K. Cokley: Branding & Marketing Your Music Interview

Patrice K. Cokley Interview Timestamps

0:54 – What is The Bassline Group 

2:26 – What do you look for in an artist before working with them 

4:47 – Shift of focus/plans given the pandemic 

7:36 – Opportunities due to the pandemic 

10:04 – Focusing on making an impact not chasing clout 

15:10 – Experience with Mathew Knowles 

22:16 – Validation and self-doubt 

24:40 – Branding & marketing advice for artists 

27:19 – Focusing on a target audience 

30:38 – Advice for artists neglecting their branding 

32:17 – Shock value and longevity 

34:50 – Future predictions

>>> Related Reading: Music Branding Tips: 4 Elements of a Strong Compelling Brand (Miley Cyrus Case Study)

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