As a musician, you surely know that a powerful marketing strategy is an essential part of self-promotion in the music industry. Today, the pandemic and the Internet both require creators to be more proactive and not only to make your music but also to ensure these tracks are heard and loved by your target audiences.
In this article, we’ve covered the key aspects of music promotion that simply work in social media, streaming services, websites, and other modern digital sources people use to uncover new artists and music tracks. With these practices used, you’ll not only be able to reach new audiences and get better online engagement but also enhance your career in the music field.
Best Practices for Promoting Your Music
There are different approaches for enhancing online engagement for music artists: promote your tracks on social media, get yourself listed on different playlists in popular music platforms and streaming services, through blogs and websites, and many more. So, let’s now review how you can make the most of each of these sources for self-promotion purposes.
1. Get on Playlists in Streaming Services & Platforms
Today, more and more people start listening to the music they like and discover the new tracks and artists featured via various music services like Spotify, Apple Music, SoundCloud, YouTube Music, and many others. That is why one of the most critical steps in music marketing is to publish releases available on all of them, let people find your tracks, and reach out to you organically.
Additionally, you can make different music playlists on music distribution services based on the genre, subgenre, mood, or activity – remember, getting even one of your songs listed can work wonders for your music career and can be a golden chance to reach the right audience at the right time.
2. Build Your Website
It’s not only important to find your audience but also to be able to stay connected with your fans. For this reason, another essential aspect every artist should consider is launching a personal website with a custom domain name to enable your listeners to get insights about the latest news you have: music releases, EPK, official artist bio and social media accounts, upcoming events, concerts and many more. Simply put, a music website is a robust way to get your music fans to support you directly.
3. Promote on Social Media
The importance of developing an online presence in social media cannot be overlooked either. Unlike music websites, developing official social media accounts allows organizing direct connections with your audiences and sharing diverse insights about your professional activities and daily routines.
For this purpose, you can start making Q&A sessions, live streams, or run a personal music blog – any of these can significantly increase engagement and make people more interested in your personality. This can be easily measured by checking the social media metrics for musicians and providing up-to-date information about the account performance.
Also, make sure your content is varied and looks professional: post live photos, previews on the upcoming music videos, vacation content, and more to draw people’s attention. Luckily, with first-class editing software like HD recorder, content making, and editing is as easy now as never before.
Finally, creating accounts on different social media platforms can greatly enlarge the audience sources and enhance your awareness as a popular artist. Here’s a list of the world’s most popular platforms you should certainly get into: Instagram, Twitter, Twitch, YouTube, Patreon, Snapchat, Facebook, and TikTok.
4. Verify Your Official Pages
Once you’ve created accounts and already got a bunch of fans reached, the next step of developing your social presence is to get verified. Verification is an important aspect of creating a trusted online presence, and on most platforms, this process is pretty straightforward.
5. Create an Electronic Press Kit
An electronic press kit (EPK) works as an online résumé for you or your band, so it’s surely one of the core tools for music promotion you should keep always up-to-date. As a rule, it covers your bio details, music, photos, videos, tour dates, press coverage, links, and contact information – essential information needed to promote your work and get more bookings as well.
6. Feature a Podcast
Have thoughts or ideas to share with your audience, but got tired of running social media accounts? Launch your podcast then!
Podcasts are the perfect tool to raise awareness and create real social change in the music industry. For instance, you can provide a list of episodes talking about how your songs were created, make an interview, or analyze the latest music trends within different genres to reach out to new audiences and prove your expertise as a professional artist.
You can even reach out to Podcast owners to feature on them. We'd recommend checking out listennotes.com, because they have a huge library of music production podcasts available.
7. Get Press & Blog Coverage
When your music gets featured, a diverse number of blogs and mainstream webzines will surely try to arrange an interview with you asap. At the same time, you can make use of this too!
Launch a PR campaign and involve bloggers and mass media to build hype and get the credentials that will boost your career to the new level of development. For better results, try to engage sources with the right audiences – the one that is most likely to get interested in you.
8. Play Live Often
We know that this can be a real challenge even in the post-pandemic times, but on the other hand, such a step becomes even more valuable for reaching out to your fans and directly interacting with them. What is more, for some artists live performances are a priceless source of inspiration and energy that helps them to create and share their music with others. So, if you want to both enjoy what you do and achieve success, it’s definitely a must!
It’s not enough to make your music great to be heard today. However, an accurately planned self-promoting strategy can significantly enhance the recognition of your music content across different channels.
As you can see from the tips shared above, there are plenty of opportunities that work perfectly for music promotion. Having tried even a few of these, musicians not only can make their music go viral online but also grow their audiences and enhance their career prospects in the music field.
With over 8 years of hands-on experience in the music industry, Harry has run successful raves, played alongside industry heavyweights such as Max Chapman, DJ EZ, DJ Zinc and more (pictured below), had music played on national radio, DJ'd on live radio, produced until he hated every song, mixed until his ears bled, created sample packs from scratch using just a Zoom H1n and some sound design skills… and pretty much anything related to music production – he's done it, tested it, tried it.