Establishing Your Social Media Goals & Planning for Success

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Social Media Goals & Planning Template

Having an account on social media with a few thousand followers is one thing, but where do you go from there? 

As more people know who you are and listen to your music, your presence on social media will continue to grow. 

Today, the amount of authentic engagement you receive online and how you use each platform is essential to your success. 

To get there, though, you’ll need a plan. This article will discuss the importance of setting your social media platforms goals and reflecting on some key areas when developing your strategy.

What Is In This Guide

What is the purpose of my social media strategy?

The main intention of your social media strategy should be to help you reach the goals you set out for your music career earlier in the planning section. Your social media strategy should also be in alignment with the vision and mission you established earlier. 

Everything you do on social media should be done with the purpose and intentions of moving your career in the direction you want it to go. For this to happen, you’ll need a social media strategy that makes sense for you on each platform and fits within your overall marketing plan.

What social media platforms should I use?

Today, there are many social media platforms to choose from. Each platform serves a different purpose and provides various approaches to how you’ll reach and engage with your audience.

However, not every platform makes sense for every artist, and your fans may gravitate more to one platform over another. It’s your job to test things out and observe the response you get among the different platforms. 

Over time you will eventually understand which social media platforms work the best for you and leverage them more to your benefit.

Building Your Social Media Strategy

Using the template provided, answer the questions below to help you plan your overall strategy across your social media platforms.

Who is an artist you can model and get inspired by?

Once again, you can reflect upon artists who have inspired you or maybe similar to you. You’ve already spent time doing this for both the branding and planning sections, so you can leverage those same artists as well. Study how they interact on their platforms, the type of content they post, and model your social media approach after them.

This helps you build a foundation for your path on social media, allowing you to innovate beyond what has already been done. However, when studying others, consider the difference between inspiration and imitation — no one likes a copycat, so don’t forget to focus on the things that make you unique. 

Command Sisters


Maggie Rogers

What do you want your specific accounts to be about?

When developing your social media strategy, consider what type of content will make the most sense for each specific platform. Depending on the platforms you decide to use, this will heavily dictate the kind of content you’ll produce.

Think about the kind of photos and videos you want to post? Will you be posting personal vlogs on your YouTube channel, or just content related to your music? Will you be implementing videos on your TikTok account? What about Twitter? Will you be witty or controversial when posting on the platform?

These considerations should fall in line with your branding, as discussed earlier. When people come to your profiles, they should have a sense of what to expect. Your content should echo and reaffirm what you’re about without confusing your audience.

Your content strategy: How will you create content?

Even though anybody can create social media content, it can still take a lot of time to produce. Editing a video for YouTube or scheduling posts for a campaign on Instagram can be time-consuming, especially if you’re not tech-savvy. 

When establishing your content strategy and the types of content you plan to post, ask yourself what will be realistic for you to achieve, especially in terms of your resources. 

How much time do you have to create social media posts? How good are you with designing and editing content? Do you even have time to edit your own photos and videos? Will you need to outsource this work to someone else? Can you afford to outsource the work?

After you know how you will create your content, it’s time to take action and bring that content to life. This can be done by creating a social media content calendar to help you plan and schedule your content creation.

Here are some events to consider when strategizing your content:

To kickstart your content creation process, you can always start by thinking about all the significant events or releases on the horizon that would make for great content opportunities.

Think about when you plan on releasing new music – Will you create behind-the-scenes content showing fans how the project came to be? 

Will you be posting any photoshoots, music videos, or press interviews on your platforms? 

Do you have any upcoming shows or important events planned that you can leverage footage for your social media? 

Will you create content related to popular holidays like Christmas, Halloween, and Valentine’s Day?

These are all great starting points, especially if you’re short on ideas of what content to put out there. Leveraging the above will give you a solid foundation to work with, and you can begin to build on this from there.

What are your goals for each platform?

Numbers aren’t everything, but setting goals gives you something to actively work towards. Typically these platforms will allow you to measure your reach, engagement, followers, etc. 

Some platforms like Youtube provide you with very in-depth information on how your audience interacts with your content.

You can set goals for subscribers, engagement, content collaborations, etc. Whatever you decide to focus on should drive your music career forward and not just stroke your ego.  

After setting your goals, the next step is following through! Find a way to organize the data collected from your social media platforms to track your progress and ensure you are reaching your goals. 

Key Take Aways

Social media is a multifaceted tool that every artist should learn to leverage for many reasons. Most importantly, social media provides excellent relationship-building opportunities between you and your fans, but the key is to have a plan while doing your best to execute.