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Boost Collective Spotify Promotion Review

Should you use Boost?

Every artist on planet earth wants to have a shot at music success. 

Most artists want to do music full-time, however, success won’t be a reality unless you’re able to effectively promote and market your music. 

In this article, we’re reviewing a music promotion company by the name of Boost Collective.

There are many ways to approach the promotion of your music. That’s why it’s always important to do your research before working with a company like Boost. 

They claim to offer organic music promotion services and we hear great things about them, so we decided to do some digging and find out for ourselves. So far Boost Collective did not disappoint.

Boost Collective

Disclaimer

For the purpose of this review, we only dove into the Boost Collective Spotify music promotion services. We do plan to revisit all their other services in a future review, such as:

That said, we must admit that they’re providing a high level of convenience with the one-stop-shop atmosphere they’ve created for all things music promotion.

Boost Collective Credits Review

In order to get started with Boost Collective’s Spotify promotion services, you’ll have to purchase their Boost Collective credits. When comparing Boost Collective to other music promotion services, this is a slight twist.

Most music promotion services offer packages and you pay for them directly through your bank or PayPal. With Boost Collective, they sell you Boost Collective credits instead. Here, you can redeem the credits towards getting on Spotify playlists, cover art creation, and other marketing services.

This is what it looks like:

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If you look at the Boost Collective website you can see that they launch monthly Boost Collective credit drops. You will have to join the waitlist to see if you qualify for their credit drops though. 

Here you can get credits at discounted rates. Boost Collective also throws in a bunch of freebies and giveaways that help artists. At least in this regard, they are not afraid of giving back to the music community.

We did some digging on the Boost Collective social media profiles and noticed they had some giveaways! The equipment they’ve given out in the past are things like high-end microphones and speakers that help those making music.

Music Promotion Services Expectations

We would like to say that we had pretty low expectations for the Spotify playlist feature. We are pretty skeptical of these types of services as you can never be too careful. 

Now, what we did find was surprisingly very positive. We went in expecting the typical blanket claims of guaranteed plays and a lack of transparency, but we were met with the opposite. 

The cool thing is, they give you a lot of control when it comes to the whole process and selecting the playlists you get on, which is rare. We love this because every artist has different needs. Hence why we say any service offering cookie-cutter solutions are always a huge red flag. 

When it comes to playlist submissions, it’s really hard to promote on Spotify with a small amount of capital. Furthermore, you want to be confident that any money you spend on promotion will actually be worth your investment.

Boost Collective claims that they can get you “music success” and I wouldn’t say that this statement is completely wrong. You just need to have the right mentality and a well-rounded promotional strategy in conjunction with using their services.

Another important thing to note is that most music promotion services usually fail to address the huge elephant in the room which is none other than music quality. Let’s face it not everyone makes “great” music and music quality undoubtedly plays a role in the success of your promotional efforts. 

These services that promote music can give you a nice boost – however, we want you artists to know that it all depends on your song quality, which Boost Collective clearly states on their site.

We were genuinely thrilled with this because if a company makes claims and promises but doesn’t at least address the need for quality music, then again this would be a red flag.

Boost Collective has a Decent Amount of Playlists

We reached out to Boost Collective to learn more about the playlists they are helping artists get placements on. Through those conversations we were advised that Boost Collective does not OWN these playlists, rather they are just a platform to access them.

When you go to submit songs to playlist curators through their submission page, you can scroll and see all of the playlists available to you.

If you want you can filter the playlists by genre and get a good look at what will work best for you – we will say that if you make alternative or experimental music then you should try using other services. Below is a look at what you see when browsing playlists:

Screen Shot 2021 06 23 at 10.40.30 PM

It’s smart to view Boost Collective’s 350+ playlists before running any campaigns.

Listen to the Playlists Beforehand Though

Boost Collective’s Spotify playlist feature does include many genres however these are the basics. We are told that If your style revolves around mixing different genres together, it may be harder to get placed on a specific playlist.

In cases like this, it is our understanding that you should instead try submitting to a TikTok type of playlist. That said, the more general the playlist – the harder it is to really retain fans.

On the flip side, a general playlist usually has a bigger following so it offsets itself. As said before, Boost Collective is giving you some control here so it’s important to choose the options that make the most sense for you and your music. 

Boost Collective Campaign Length

Now it is important to note that, curators usually switch out the songs on their playlists on a weekly basis. This isn’t just a Boost Collective thing as this is pretty standard practice for curators. 

When you submit your song to Boost Collective, your song’s ability to remain on that playlist will have a lot to do with quality and how well it fits among the other songs within that playlist. We have seen examples of songs remaining on these playlists for timeframes spanning longer than a month and also as little as two weeks.  

Even Spotify’s Editorial Playlists and Algorithm change every single week so you should understand that’s just how the game goes. Realistically, people follow playlists to discover new music and they don’t want to hear the same song over and over for months on end unless of course, you’re knocking it out of the park with quality.

Best Submission Strategy Using Boost Collective

A great strategy that we suggest you use when it comes to playlist submissions is to submit to multiple small playlists rather than one larger playlist. This way you can really diversify the audience you’re going to be exposed to rather than putting all your eggs in one basket.

While we have praised Boost Collective for giving you some control over the process of selecting playlists on your own, we did notice that they also offered the ability to use a more automated submission process. If you don’t want to be bothered with researching and selecting playlists then this is helpful in eliminating any guesswork. 

Screen Shot 2021 06 23 at 10.45.36 PM

Although we’re bigger fans of selecting the playlists yourself, the automated submissions process is a common Spotify promotion feature that other companies have. This almost feels like a hybrid between what you see on both Playlist Push and Submithub.

What to Watch Out for With Boost Collective

There are some things you need to be worried about when using Boost Collective. Firstly I believe their creators are international so it can take a few days to get a response back for your campaign. It’s between 5-7 days but sometimes more. 

Personally, I’d rather hear back two days later and have good news rather than the opposite. Another thing to watch out for is that it really depends on your song quality. 

Sometimes the curator will give your song a chance and you’ll get placed however you won’t see much return unless the song quality is there. In reality, Boost Collective is doing the heavy lifting of connecting with these curators and giving you easier access to playlists that would otherwise be a headache for you to get on by yourself.  

We still suggest doing things the old-fashioned way by trying to reach out to playlist curators directly or through Spotify’s own playlist submission process however you may find that Boost Collective will give you another serious opportunity with a higher rate of success. 

To check out Boost Collective’s Spotify promotion campaigns, just Tap Here!

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